Publication Date 01/07/2014         Volume. 6 No. 6   
Information to Pharmacists

Editorial

From the desk of the editor

Welcome to the July 2014 homepage edition of i2P (Information to Pharmacists) E-Magazine.
At the commencement of 2014 i2P focused on the need for the entire profession of pharmacy and its associated industry supports to undergo a renewal and regeneration.
We are now half-way through this year and it is quite apparent that pharmacy leaders do not yet have a cohesive and clear sense of direction.
Maybe the new initiative by Woolworths to deliver clinical service through young pharmacists and nurses may sharpen their focus.
If not, community pharmacy can look forward to losing a substantial and profitable market share of the clinical services market.
Who would you blame when that happens?
But I have to admit there is some effort, even though the results are but meagre.
In this edition of i2P we focus on the need for research about community pharmacy, the lack of activity from practicing pharmacists and when some research is delivered, a disconnect appears in its interpretation and implementation.

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Missed Opportunities

Gerald Quigley

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Gerald Quigley is a Melbourne-based pharmacist who has a strong interest in complementary medicine. He is a member of the Pharmaceutical Society of Australia, The National Herbalists Association of Australia and The Australian Traditional Medicine Society.
He is also an Associate Fellow of the Australian College of Pharmacy. Up to the year 2000, Gerald operated community pharmacies in partnership with his wife Philippa but has since diversified into health broadcasting (Radio 3AW), writing (Retail Pharmacy and a wide variety of health and lifestyle magazines) and various consultancies as an integrative pharmacist and medical herbalist.
He also lectures at GippsTAFE on weight management and complementary medicines.

Monday March 26th was “International Purple Day” – a day dedicated to increasing epilepsy awareness.
In discussing this on talk-back radio, I was astounded by the number of people who want to talk about their epilepsy – the social challenges, the interrupted lifestyle, the community ignorance of their particular health challenge.
Are we so focused on drug regimes that we don’t allow the patient connection to allow us to understand what it’s like to have imperfect health?
Are we ever able to take a position “on the other side”, where we put ourselves in the shoes of the patient?

There are many, many health issues which aren’t debated in Parliament.
Things like breast cancer, prostate cancer, diabetes and heart health are high profile, almost politically acceptable diseases.
But what about the others?

The list is endless, but may give an opportunity for us to re-focus on our patients.
Motor neurone disease, epilepsy, macular degeneration, hearing impairment, and osteoarthritis are amongst a variety of conditions which get lost amongst the higher profile ones.

In fact, do we ever make an effort to “connect” our patients to the vast array of information out there, but usually not easily found?

Is our pharmacy like a compartment, like panels in a cartoon strip?
Where we stand and dispense, where we “meet and greet”, where we counsel in private – they are all markers of our position in the healthcare team.

Never underestimate the power of having a patient or customer walk into a pharmacy, or to the cash register.
Don’t forget that as soon as your patient or customer walks into your pharmacy, they change.

One way to change the story is to change the markers.
To move people from one spot to another is to help them change their attitude.

So, let’s get up and move.
Let’s start afresh!

 

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