Publication Date 01/07/2014         Volume. 6 No. 6   
Information to Pharmacists

Editorial

From the desk of the editor

Welcome to the July 2014 homepage edition of i2P (Information to Pharmacists) E-Magazine.
At the commencement of 2014 i2P focused on the need for the entire profession of pharmacy and its associated industry supports to undergo a renewal and regeneration.
We are now half-way through this year and it is quite apparent that pharmacy leaders do not yet have a cohesive and clear sense of direction.
Maybe the new initiative by Woolworths to deliver clinical service through young pharmacists and nurses may sharpen their focus.
If not, community pharmacy can look forward to losing a substantial and profitable market share of the clinical services market.
Who would you blame when that happens?
But I have to admit there is some effort, even though the results are but meagre.
In this edition of i2P we focus on the need for research about community pharmacy, the lack of activity from practicing pharmacists and when some research is delivered, a disconnect appears in its interpretation and implementation.

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EDITORIAL for April 2012

From the desk of the editor

articles by this author...

Introducing current ideas, perspectives and issues, to the profession of pharmacy

Welcome to the April homepage edition for i2P – Information to Pharmacists.
Well, pharmacy is a bit under the weather in respect of its stress levels at the moment.
A reluctant acceptance has taken hold as we all enter a period of “profitless prosperity”.
While it is positive in some respects that we have government underwritten services, it also places pharmacy businesses at the whim of government policies, each time the wind changes.
One of the “givens” when you deal with governments.
There always has to be one area of a pharmacy business that is basically free of interference for pharmacists to take shelter in.

This used to be the retail front of shop activity that was simply expanded to offset the losses inflicted by government in the prescription sector.
This is now less effective and much harder to do because of other government policies that have allowed the “Colesworths” to expand to a level where they hold nearly 80 percent of available retail business. No other western economy has allowed this to occur, having a cut off point in market share for an individual business to be no more than 25 percent per business.
For the moment, pharmacy is between a rock and a hard place with renewal and transformation the only available option.
Focusing on, and developing new professional services, is the only real option left.
And they have to be unfettered by government subsidisation if they are going to have any chance at survival.

A  tough call, but one that has to be made for long-term survival.

This month i2P welcomes a new writer in the form of accountant Chris Foster.
It is no accident that his first article deals in gross profit management which has become the immediate focus for community pharmacies. Chris is a welcome addition to our group of writers and you are able to contact him personally if you wish to make an inquiry.
Neil Retallick has an article dealing with that lost and forgotten “benefit” the corporate pharmacy. In the rush to emasculate corporate benefits, official pharmacy has all but squashed any creative uses for pharmacy companies.
Because amalgamations may now begin to occur with sensible strategic mergers,
new life may be breathed into this sector.
It’s sad to think that small-minded PGA executives can keep pharmacies out of step with modern businesses.
Read also the latest developments in New Zealand pharmacy through the eyes of John Dunlop. Professional services have been dealt a blow and decisions for pharmacy made out of step with aspirations. All is being done in secrecy and not travelling as expected.
It has a familiar ring about it.
Gerald Quigley is back talking about “missed opportunities”, as well as Barry Urquhart from Marketing Focus – almost required reading for anyone in business these days.
Mark Neuenschwander has also been thinking about and a view of “paying forward” in your profession.
Harvey Mackay is also required reading with an item on an entrepreneur and his unique style of managing a sprawling empire, yet maintaining a high level of personal service.
Peter Sayers has weighed in with his summation of “Friends of Science in Medicine (FSM) and Loretta Marron gives a view on Blackmores and their transgressions.
Kay Dunkley is also back with Part 5 of her series on pharmacist support services.

This month Pharmedia, with Mark Coleman, gives a perspective on the Pharmacy Confidence Barometer, an interesting development by the University of Technology Sydney and Cegedim strategic Services. This looks like an interesting tool.

A range of news items also appears under the “Recent News” tab.

A sign of the times?
Sadly we have had to revise our rules for posting comments. It is the first time in over twelve years that we have had to restrict comment because we genuinely believe in the freedom to exchange information no matter what the perspective
New guidelines will shortly appear on the i2P site, and they will include:

"Guidelines for posting comments to i2P articles:

We realise readers may feel strongly about the issues being debated, however any comments that can be reasonably considered offensive, threatening or obscene will not be allowed.

Do not post material that may incite violence or hatred. We will not tolerate comments that humiliate others based on race, religion, ethnicity, gender, age, mental or physical disability, or sexual orientation.

We will acknowledge criticism of the articles or blogs we publish but persistent misrepresentation of i2P or our authors will not be published.

Gratuitous abuse - be it of the author, subjects of the story or other commentators - will not be accepted. The general rule here is that comments should play the ball, not the man i.e. not attack someone personally but be about the issue at hand.

Any comments that are legally questionable, such as possible breaches of copyright or potentially defamatory material, will not be posted.

Please keep your comments relevant to the discussion at hand. Comments that stray too far off topic, are largely repetitive or do not add anything to the debate will not be posted.

Swear words are out, including leetspeak.

People who SHOUT, i.e. WRITE ALL IN CAPS, will not be allowed."


Have a great read for the month of April.

Neil Johnston
Editor

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