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ASMI Media Releases for June 2009

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	Bob Bowden articles by this author...
Information and news from the Australian Self Medication Industry provided by Bob Bowden, Foresight Communications. Contact him on (02) 9241 2811 or 0412 753 298.

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2 June 2009
Health conference probes the role of the individual in improved national health

The issue of self care and greater personal responsibility for health will be the centrepiece of the Australian Self Medication Industry (ASMI) national conference to be held in Sydney in November.

Speakers from government, the healthcare profession, regulatory agencies, policy think tanks, private health insurers, and the consumer healthcare industry including complementary medicine, will discuss the changing environment for delivery of health services and the impact on health professionals, consumers and health budgets.

The ASMI Conference, with a theme of, “Self Care: How Much Is Your Responsibility?” will be held on Thursday 12 November at Australian Technology Park, Redfern. 

“In the face of mounting national health challenges and rapidly growing health budgets, it is timely to consider what can be done at the personal level to assist people to better look after their health and wellbeing,” said ASMI Executive Director, Juliet Seifert.

The concept of self care has become an integral part of the UK health system and there are growing pressures to adopt similar measures in Australia, in particular in dealing with major preventable illnesses.

Topics to be discussed include the emergence of self care and the role of individuals, the evidence base surrounding self care remedies, the regulatory environment for over-the-counter and complementary medicines, and the recent overseas experience in providing wider consumer access to medicines.

Speakers and panellists include:

* The Hon Craig Emerson MP, Minister for Small Business, Independent Contractors and the Service Economy, and Minister Assisting the Finance Minister on Deregulation;

* Dr Rohan Hammett, National Manager, Therapeutic Goods Administration;

* Dr Tony Hobbs, Chair, National Primary Health Care Strategy External Reference Group;

* Professor Stephen Leeder, Director Menzies Centre for Health Policy;

* Dr Linda Suydam, President, Consumer Healthcare Products Association (United States);

· Carol Bennett, Executive Director, Consumers Health Forum of Australia

* Dr Lesley Braun, Executive Director, National Herbalists Association of Australia

* Jez Moulding, General Manager, sanofi-aventis Australia &New Zealand

* Mario Capanna, Cincotta Chemist

* Dr Norman Swan, ABC, The Health Report;

* Odette Gourley, Partner, Corrs Chambers Westgarth.

The conference will also feature the ASMI Sales & Marketing Awards which honour manufacturers who excel in the sales and marketing of their products. The award categories are:

* Best launch of a consumer healthcare product

* Best advertising/promotional campaign, including re-launch, of an existing consumer healthcare product

* Best self care program

* Best sales force initiative - grocery and/or pharmacy

Conference site: www.asmi.com.au/events/default.aspx

4 June 2009
ASMI Launches Self Care Discussion Paper

The Australian Self-Medication Industry (ASMI), the peak industry body representing non-prescription consumer healthcare products has launched a discussion paper, Self Care in Australia: a roadmap toward greater personal responsibility in managing health.

The paper is designed to address key issues in the evolution to a system that is built on the notion of individuals taking greater personal responsibility for health and wellbeing.

The paper discusses the roles and responsibilities of a range of stakeholders and how these may change under self care.

The paper sets out a definition of self care, the benefits and the evolution of self care internationally. It also examines the role under self care for the major stakeholders including consumers, government, the consumer healthcare industry, private health insurers and healthcare providers including GPs, pharmacists, and allied professionals.

ASMI Executive Director, Juliet Seifert, said the discussion paper aims to canvass the possible changes that will need to be considered as self care becomes more embedded in the health system.

“If individuals are to be enabled to take greater responsibility for personal health, all the major players including healthcare professionals, government and the healthcare industry will need to play a part.

“It is well recognised that health budgets are not sustainable at current levels without some fundamental re-thinking about the way we look after our health. It also means individuals being supported so that they have the skills and knowledge to better understand how to look after their own health and that of their families”.

For a copy of the discussion paper: http://www.asmi.com.au/self-care/What-Is-Self-Care.aspx

7 June 2009
ASMI welcomes new Parliamentary Secretary Mark Butler

The Australian Self-Medication Industry (ASMI), the peak industry body representing non-prescription consumer healthcare products today welcomed the appointment of the new Parliamentary Secretary for Health, Mark Butler.

ASMI Executive Director, Juliet Seifert, said Mr Butler’s previous experience in the healthcare sector would be extremely valuable in helping to implement the government’s health reforms and understanding the regulatory environment.

“I am delighted that we have someone with firsthand knowledge of the real needs of those in the health system and I look very much forward to working with him.

“At a time when the pharmaceuticals sector is facing a dynamic and challenging environment, we look forward to working with the Government to achieve the best outcomes for all stakeholders.

“In particular, ASMI’s self care agenda is based on the premise that health budgets are not sustainable at current levels without some fundamental re-thinking about the way we look after our health.

“I would also like to express my sincere appreciation to the former parliamentary secretary, Senator Jan McLucas with whom we have enjoyed a close and productive working relationship. I wish her every success for the future,” Ms Seifert said.

22 June 2009

New ASMI award to recognise excellence in health public relations

Public relations firms will have the opportunity to showcase their work in the health sector as part of a new category of awards to be announced during the Australian Self Medication Industry (ASMI) national conference in Sydney in November.

The ASMI Marketing & Sales Awards, to be announced at the conference, will include the new category, ‘Best PR Initiative’. The award will honour PR firms who have excelled in undertaking campaigns in support of products in the over-the-counter sector, including complementary medicines, consistent with the Quality Use of Medicines (QUM).

The ASMI Conference, with the theme, “Self Care: How Much Is Your Responsibility?” will be held on Thursday 12 November at Australian Technology Park, Redfern.

The Marketing & Sales Awards will be announced at a gala dinner following the conference. Simon Corah, ex CEO of M&C Saatchi and now CEO of growth consultancy Growth Mantra, will be MC for the Award dinner.

“This category is expected to attract a diverse array of entries from the public relations industry. I am very excited to be playing a part on the judging panel, helping to identify the best examples Australia has to offer,” Mr Corah said.

ASMI Marketing and Development Director, Graham Birch said the new category is aimed at recognising excellence by public relations firms in helping consumers to better manage their health.

“PR agencies are using innovative approaches to help consumers understand the responsible and safe use of medicines and treatments, and we think it is time that they received proper recognition,” Mr Birch said.

Other categories of awards to be announced include:

* Best launch of a consumer healthcare product

* Best advertising/promotional campaign, including re-launch, of an existing consumer healthcare product

* Best self care program

* Best sales force initiative - grocery and/or pharmacy

Entries for all categories of awards will close 12 September 2009. Details regarding awards criteria, guidelines and judging are available at the conference website: www.asmi.com.au/events/default.aspx

About ASMI: The Australian Self-Medication Industry (ASMI) is the peak industry body for the Australian self care industry representing consumer healthcare products including over-the-counter medicines and complementary medicines. ASMI’s mission is to promote better health through responsible self-care. This means ensuring that safe and effective self-care products are readily available to all Australians at a reasonable cost. ASMI works to encourage responsible use by consumers and an increasing role for cost-effective self-medication products as part of the broad national health strategy. www.asmi.com.au

Media contact: Bob Bowden, Foresight Communications (02) 9241 2811, 0412 753 298

Bob Bowden

Partner, Foresight Communications

Suite 4, 102 Gloucester Street

SYDNEY NSW 2000

Tel 61 2 9241 2811

Fax 61 2 9241 2940
Mob 0412 753 298
bbowden@bowmac.com.au

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