Publication Date 01/07/2014         Volume. 6 No. 6   
Information to Pharmacists

Editorial

From the desk of the editor

Welcome to the July 2014 homepage edition of i2P (Information to Pharmacists) E-Magazine.
At the commencement of 2014 i2P focused on the need for the entire profession of pharmacy and its associated industry supports to undergo a renewal and regeneration.
We are now half-way through this year and it is quite apparent that pharmacy leaders do not yet have a cohesive and clear sense of direction.
Maybe the new initiative by Woolworths to deliver clinical service through young pharmacists and nurses may sharpen their focus.
If not, community pharmacy can look forward to losing a substantial and profitable market share of the clinical services market.
Who would you blame when that happens?
But I have to admit there is some effort, even though the results are but meagre.
In this edition of i2P we focus on the need for research about community pharmacy, the lack of activity from practicing pharmacists and when some research is delivered, a disconnect appears in its interpretation and implementation.

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About Us

The precursor to I2P E-Magazine was a newsletter first published in February 2000.
From very humble beginnings, and with only one writer, it has now grown to a production covering almost every aspect of pharmacy in all its dimensions.
Writers and subscribers have increased to service the demand for current insights into the pharmacy industry of today.

i2P was the first attempt in Australian pharmacy to use the medium of the Internet for communication of pharmacy news, issues and events.
Our name and logo illustrate that we are fully integrated into the Information Technology medium.

We welcome any input from our readership, and you are welcome to try your hand at writing an article at any time (visit the "Contribute" link in the top navigation bar).
If you would like a specific topic researched, and presented in I2P, we are happy to do so on request.
At i2P we are dedicated to publishing all the information necessary to manage and understand the changes evolving around us, and to give perspective and structure to them.

Our writers hold strong personal opinions about their subjects and offer them with potential solutions. All are pharmacists, or people closely associated with pharmacy.
They are the first to realise that they will not have the complete answer for every problem, but they are prepared to speak out, and enter into a debate with any reader who wants to become part of this unique online community.

We hope you enjoy reading and keeping up to date with all the contemporary issues of pharmacy through the medium of i2P.
Potential subscribers should also note that we have a strict privacy policy guaranteeing that any information will not be re-used for any other purpose (a copy of the policy appears on the "SUBSCRIBE" page, as does the panel for "UNSUBSCRIBE" should you wish to discontinue your subscription.

Editor: Neil Johnston
Address: P.O Box 297 Alstonville. 2477

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